Beginner Guide
Google Ads 101: What You Need to Know Before You Start
New to Google Ads? This guide covers the basics of how the platform works and what to expect when you launch your first campaign.
Strategy
5 Google Ads Mistakes That Waste Your Budget
We see the same problems in almost every account we audit. Here are the most common mistakes and how to fix them.
How To
How to Set Up Google Ads Conversion Tracking
You cannot improve what you do not measure. This guide walks you through setting up conversion tracking the right way.
Campaign Types
Performance Max vs Search Campaigns: Which Should You Use?
Google keeps pushing Performance Max, but is it actually better than traditional Search campaigns? We break down the differences.